Rob van Eijk
Data & AI | Technologist, PhD (Law)
I lead organisational change and manage high-level stakeholder relationships across the EU, building bridges between technical, legal, and business domains for Fortune 500 companies, startups, and regulatory bodies. My work has been quoted in the New York Times, Bloomberg, and POLITICO.
My Approach to Privacy Leadership
I approach privacy challenges by integrating technical understanding with regulatory expertise, creating solutions that balance innovation with fundamental rights protection.
I also plan from an end-user's perspective with key questions: What are the privacy issues? What is the privacy component? These give me a focused starting point to identify and assess risks and explore technical, organizational, and contractual mitigations.
Key Publications
From Pseudonymised to Anonymous Data - A practical assessment framework under the SRB ruling, applied to real use cases provided by European companies
Cabinet SAMMAN & Team Blaeu (2026)
In this joint policy report with Benjamin de Vanssay, we set out a practical framework for assessing when pseudonymised data becomes anonymous under the SRB ruling. We apply the framework to real use cases provided by European companies.
Web Privacy Measurement in Real-Time Bidding Systems - A Graph-Based Approach to RTB System Classification
Leiden University, Leiden Law School (2019)
In my doctoral thesis, I investigated online advertising technologies that appear to track user behavior across websites. The research demonstrates how data flows between partners in RTB networks due to their specialized roles in the ad tech ecosystem.